Strategic research leader with hands-on experience addressing complex challenges through human-centered design thinking, 10x idea generation, radical team collaboration, and rapid prototyping explorations. Established thriving, curious, and adventurous culture by bringing together diverse minds and novel means of placing users first, exploring complex problems, testing opportunities, and working towards future new and better solutions. Led and mentored interdisciplinary teams towards gaining empathy with users, pushing creative emotional intelligence boundaries, and surfacing elegant opportunities outside comfort zones.
Google Projects
Accelerated Growth Team (AGT)
I spearheaded research and product visioning for a lead management enterprise tool, supporting Google Ads sellers. This AGT initiative was #2 on the 2024 Global Product Lead “can’t miss” list. Through iterative research, co-creation workshops, and continuous user feedback, my team aligned on a cohesive user journey that unified a previously disjointed toolset. As a result, we achieved a $14M annual productivity gain and enabled sellers to browse 10,000+ prospects, evaluate them using 25+ data signals, and seamlessly collaborate across pods. Users praised the streamlined interface, calling it a “refreshing” workflow that frees them for deeper client engagement.
Drivers of Change
I drove foundational research for Drivers of Change (a top-level OKR) that informed principles, vision, and roadmap for 2022+. Through weekly qualitative studies and repeated prototype testing, I validated how best to display changing metrics to sales teams. My findings delivered a highly rated analytics experience with a 97% upvote rate among pilot users, improved data clarity, and encouraged a colorblind-friendly design system. The MVP (ss-ux) covered 138 metrics—11% of the overall set—and created an exemplary first impression that fostered repeat engagement. This effort cemented my role as a scaled researcher and spurred the creation of a new accessibility initiative.
Marketing Platform
I partnered with a fellow researcher to tackle a zero-to-one marketing automation program spread across four sub-teams, each supporting Google Product Marketing Managers. We organized insights into a centralized research library, managed multiple parallel studies, and facilitated two workshops that shaped the overall marketing journey map. The result was a unified product vision and roadmap, ensuring cross-team decisions stayed consistent with user needs. Our approach cut confusion, enhanced synergy with marketing stakeholders, and accelerated the creation of a holistic marketing experience.
Google Tag Assistant
I drove a user-focused redesign of the Google Ads tagging workflow, boosting funnel success rates by 67% and raising user satisfaction to 83%. Working across design, engineering, and cross-org partners, I researched how we might streamline tag integrations to minimize manual copy-paste steps and introduce clearer guidance for less technical advertisers. These improvements empowered more users—an additional 40,000 installs—to configure tracking without frustration. Users praised the new system as “super easy” and a “lifesaver” for non-coders, reinforcing the value of direct user insight at each stage.
Ads Guide Acquisitions
I led research for an AI-driven initiative that streamlines how potential new advertisers seek assistance or learn about Google Ads. By synthesizing user feedback and harnessing fine-tuning of large language model behaviors, our team developed a guided assistant that offers concise answers, personalized recommendations, and incentive prompts for signups—reducing confusion and accelerating onboarding. I collaborated closely with product, design, and engineering to ensure the assistant seamlessly triages legal/ethical queries, minimizing friction for beginners and small business owners. I integrated qualitative research with quantitative transcript analysis to boost user engagement. Users praised its approachability and clarity, reinforcing the impact of combining robust research with rapid iterations to create an intuitive, future-ready Google Ads experience.
Portfolio Prioritization
I stepped in as a UX Research lead for a critical product area, quickly grasping the existing pipeline and immediate research demands. Leveraging knowledge gained from my Rapid Research work, I conducted strategic studies under tight timelines, identifying key design opportunities for OppsNext (Pipeline 2.0 & Pitch Center). This newly transformed pipeline planning workflow became more customer-centric, resulting in a 10+ year-old sales process overhaul. Multiple regions—AMER, APAC, EMEA—have now adopted this solution, and user sentiment confirms it better aligns pipeline planning with real customer conversations.
Strategy Acceleration
I synthesized complex user insights to address agency-seller challenges in account mapping, culminating in the “Assigned Account Guided Rollup” (AAGR) launch. By empowering sellers with a self-service way to re-map incorrectly assigned accounts, we reduced support desk tickets by 50% and improved account mapping satisfaction by 2pp. Notably, this shift saved 1 headcount worth of seller time. The self-service, data-driven features have scaled across multiple regions, proving how a well-targeted solution can simplify daily workflows.
I also led user research and design alignment for MMS on Connect Assignments product launch, adding an additional $24.2 billion (~12K DCs, 229 pods) to the ~$13 billion in annual revenue we already assigned for SBS and UMM programs. MMS is our largest program, and it completes a HUGE deployment milestone of all GCS same store direct on the Connect Sales assignments system. By leveraging focused workshops, iterative testing, and continuous cross-functional feedback, I enabled teams to deploy successfully. This milestone not only completed a substantial transformation of the sales process but also reduced complexity for Ads sellers, underscoring my ability to drive high-impact product outcomes in a short timeframe.
All Together UX
I was asked to lead a creativity activity for our Sales UX hybrid offsite and seized this chance to strengthen team culture. By having participants draw each other, then flipping their sketches to craft personal mission statements, I encouraged everyone to embrace unfinished work and share vulnerabilities. This simple act of launching paper airplanes with aspirational missions provided a unifying moment, driving home the value of experimentation and open collaboration. It positioned me as a workshop guru who propels teams to think beyond immediate challenges and invest in one another’s creative growth.
Experience Map
I was recognized as a product expert capable of connecting cross-functional product areas into a single, cohesive experience. Through drafting a holistic map of projects, I showcased how each team’s work influences user flows, design evolution, and readiness stages. This map has simplified collaboration, particularly for new hires and cross-team integrations. It also supported my role in Rapid Research by clarifying each area’s knowledge gaps and aligning them under a unified product vision. As a living resource, it remains vital for bridging organizational silos and championing a user-first perspective.
Personal Projects
International Disaster Response Coordinator, Compassionate Service Charity, Pacific Palisades, CA 2025
Storytelling for Innovators, designthinking, San Francisco, CA 2020
Mentor/Instructor, Minds Matter, San Francisco, CA 2020
Shipping Container Home Builder, 28°56’06.6″N 81°52’58.7″W, The Villages, FL 2019
Design Sprint Workshop Facilitator, Playground City, Orlando, FL 2018
Design Thinking Workshop Consultant, red team, Sacramento, CA 2018
Blockchain Designer, IDEO CoLab, San Francisco, CA 2017
Dale Carnegie Leadership Training, Dale Carnegie, Irvine, CA 2017
Healthcare Hackathon Mentor, Yale Center for Biomedical Innovation and Technology, New Haven, CT 2017
Virtual Reality Storytelling Guide, charity: water, Irvine, CA 2017
STEM Experience Mentor, NASA Jet Propulsion Lab, Los Angeles, CA 2016
Café Racer Motorcycle Builder, 1977 Yamaha XS650, Huntington Beach, CA 2015
Advanced Improv Acting, South Coast Repertory, Costa Mesa, CA 2014
Innovation Catalyst Facilitator, Stanford d.school Design Thinking Action Lab, Palo Alto, CA 2014
Social Impact Innovator, Kamangu Primary School, Kenya, Africa 2013
Youth Expression Co-leader Norooz Mental Health Clinic, Irvine, CA 2013
Improv Acting, South Coast Repertory, Costa Mesa, CA 2012
International Disaster Response Coordinator, Compassionate Service Charity, Breezy Point, New York 2012
International Disaster Response Coordinator, Compassionate Service Charity, Fukushima, Japan 2011
International Disaster Response Coordinator, Compassionate Service Charity, Port-au-Prince, Haiti 2010
International Community Opportunities
Served the needs of over 700,000 people in 8 international disaster relief campaigns by coordinating roadmap research, development, and navigation of 12 high-impact disaster response projects with a team of 400 multinational donors, 11 strategic alliances, 9 on-site specialists, 24 local beneficiaries and the establishment of $1M in charitable resources.
Innovative Environments
Designed purposeful, playful, and innovative spaces at Google Mountain View offices by researching and iterating 55 environment prototypes as a core team member of 20 nationwide.
Empowered 11,000 students to fearlessly dive into complex challenges, develop intrinsic motivation, and explore creative problem-solving methods by serving as one of 107 team mentors.
Cafe Racer Project
Learned to fabricate, grind, and build inspiration beyond given limits, understanding, and comfort zone to form a strong can-do mindset and resilience to the seemingly impossible.
Design Sprint Facilitation (In-person + Remote)
Nurturing a Culture and Environment for Innovation
